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Explain in laymen's terms what marketing technologies are and how they can benefit your bottom line. This really helps if you don't have someone on your team with the technical depth to really embrace these technologies.
Implement and educate you on complex systems, like CRM, marketing automation, social media, content marketing, podcasting, and online work platforms while making it easy for you to change and update them once implemented.
Help you strategize and see the gaps in your current marketing so that you can fill them in to increase your revenue.
Help connect you with your clients and customers on your website so that you can communicate better and have higher conversion rates.
Helps you select the best technologies for your marketing efforts, essentially giving you the most "bang for your buck."
Helps you get an edge on your competitors who may not be using marketing technologies yet or may be using them poorly.
Helps you analyze the systems you currently have in place for their effectiveness and ability to pass data from one system to the next. Most companies have a frankenstein of siloed data or have great systems but aren't yet educated on how to use them effectively.
I look at your existing brand and see it's visibility. Are you communicating the right message to the right people?
Who are the right people? I guide you in developing your customer avatar.
Asses your reach with your audience. I make suggestions on how to improve and systems to put in place to extend your reach and visibility.
Find out what people are doing on your current website. What's working and what's not working. Engage them to help improve your site.
Help you look at and assess your existing content. What stays, what goes. How to re-present and re-promote.
We work together to develop a content strategy. What are you producing and for whom, on what schedule and for what purpose.
I help you track what happens to your leads after they get to your website and help you set up good systems for follow up. I can't tell you how many times I've seen marketing automation gone wrong. Yes, I am talking about you OntraPort and InfusionSoft! I'll help you remain human while automating.
We work together to develop the systems that will keep your business running smoothly.
I help you move your existing wordpress site over to Rainmaker for a superior yet simple marketing platform. Stop losing productive time tinkering with your wordpress plugins. Stop the time-suck of Wordpress updates. Just focus on your business.
Help you set up a review system (just like you see below) that brings new customers to your website every time a happy customer leaves a review. This completes and re-starts the cycle.